JJ is Tezerakt's founder, an SEO and content strategy agency working with mid-market and enterprise clients. He has spent seven years across technical SEO, semantic SEO, site architecture, local SEO, online reputation management, link building, and AI search visibility, with client work spanning the US, UK, Spain, and Germany. Before Tezerakt, he built his experience across SaaS, e-commerce, legal, dental, and pharmaceutical. He writes about SEO grounded in how these systems actually work.
JJ is Tezerakt's founder, an SEO and content strategy agency working with mid-market and enterprise clients. He has spent seven years across technical SEO, semantic SEO, site architecture, local SEO, online reputation management, link building, and AI search visibility, with client work spanning the US, UK, Spain, and Germany. Before Tezerakt, he built his experience across SaaS, e-commerce, legal, dental, and pharmaceutical. He writes about SEO grounded in how these systems actually work.
A growing number of SEOs are relying on AI before learning how websites, search engines, and technical SEO actually work. That shortcut may save time early on, but it often limits long-term growth, technical confidence, and strategic thinking.
Yes, some AI search advice is genuinely useful. A lot of it is not. This piece separates the tactics with a real basis from the ones that have been repeated so many times they started sounding true.
The AEO and GEO hype has been loud. Google just turned the volume down. Here is what the search giant actually said, what it means for your content strategy, and why the fundamentals still win.