Keyword Research Framework
Stop chasing high-volume vanity metrics. Build a topical map that captures commercial intent at every stage of the funnel.
The Problem with Traditional Keyword Research
Most agencies export a list from Ahrefs, sort by volume, and assign topics based on spreadsheet metrics. This results in traffic that does not convert. A mature keyword framework prioritizes intent and topical authority over raw search volume. Every keyword targeted must serve a specific commercial objective.
Topical Clustering
We build out architecture in clusters. A pillar page targets a broad head term, while supporting cluster pages target long-tail variations and specific questions. They are interlinked to pass PageRank efficiently and signal comprehensive authority to search engines.
Topical Cluster Model
[Pillar Page] ↔ [Cluster Page 1, Cluster Page 2, Cluster Page 3]
Mapping Intent to the Funnel
Every keyword must map to a stage in the buyer's journey. Aligning the content format with the user's intent is the only way to drive conversions.
Top of Funnel
Target informational intent where users are diagnosing a problem.
Examples: "What is X", "How to fix Y"
Middle of Funnel
Target investigative intent where users are comparing solutions.
Examples: "X vs Y", "Best X tools"
Bottom of Funnel
Target transactional intent where users are ready to buy.
Examples: "X pricing", "X for [industry]"
Competitor Gap Analysis
Identify terms your competitors rank for that you do not. Focus on high-intent gaps where your product offers a distinct advantage, and build superior, technically optimized assets to steal that market share.
Implement This Framework
Stop guessing. Get a comprehensive technical and topical roadmap customized for your business.