Our SEO Process
Tezerakt runs a five-phase engagement model. Each phase produces a specific output that feeds the next. The findings from Phase 1 determine what is possible in every phase that follows.
Skipping or compressing phases produces predictable failure modes: content investment that produces no ranking movement because technical blockers were left unaddressed, link acquisition that passes authority to pages misaligned with search intent, and keyword targets that reflect assumption rather than verified demand data. The process eliminates these failure modes by resolving dependencies in the correct order.
Phase 1: Technical Baseline
The technical baseline audit runs before any other work begins. Every subsequent investment in content, links, and on-page optimization depends on one precondition: search engines must be able to access, render, and index pages accurately. Phase 1 establishes whether that precondition is met and identifies every point where it fails.
OUTPUT
Technical audit report with issues organized by impact tier, a current indexing state baseline, and Core Web Vitals scores by device type.
Crawl Audit
Tezerakt audits the full crawl state using Screaming Frog, Google Search Console, and server log file analysis. The audit surfaces response code errors, redirect chains, canonical tag misconfigurations, duplicate content patterns, and pages excluded from crawling or indexing by robots directives or noindex tags.
Log file analysis reveals how Googlebot allocates crawl resources across the site. Pages receiving disproportionate crawl allocation relative to their commercial value are identified. Pages receiving insufficient crawl attention despite high business priority are flagged for structural remediation.
Indexing Configuration Review
Tezerakt cross-references the total page inventory against indexed page counts in Google Search Console. Large discrepancies between site page count and indexed count indicate one of three conditions: crawl access problems, indexability blocks, or content quality signals that suppress indexing.
Each condition requires a different remediation path. The review identifies which condition applies before any remediation work begins. Assumptions about indexing health are not used as inputs. Data from Search Console, crawl tools, and log files determine the diagnosis.
Phase 2: Market & Keyword Intelligence
Phase 2 maps the query landscape of the target market and produces a keyword architecture. The architecture is a structured document that organizes search demand by intent, difficulty, and commercial value. Every content and optimization decision in subsequent phases references this document.
OUTPUT
Keyword architecture document organized by topic cluster, intent classification, keyword difficulty tier, and business value rating. Each keyword mapped to a target page and content format.
Competitive Gap Analysis
Tezerakt analyzes the organic keyword footprints of the top-ranking competitors in the target market using Ahrefs and Semrush. The analysis identifies which keywords competitors rank for that the client domain does not, which competitor pages produce the highest organic traffic, and where authority gaps exist between the client domain and the competitive set.
The gap analysis sets a realistic scope for the ranking opportunity before any strategy is committed. Markets with heavily developed competitor content and link profiles require a longer timeline and a different sequencing of effort than markets with fragmented or low-authority competition.
Keyword Architecture Development
Tezerakt classifies every keyword by search intent before assigning it to a content type or page. Informational queries map to supporting and resource content. Commercial investigation queries map to service or comparison pages. Transactional queries map to conversion-oriented landing pages with direct path to contact or purchase.
Each keyword in the architecture receives a target page assignment, a content format specification, a keyword difficulty score relative to current domain authority, and a priority tier. The tier determines when the keyword enters the execution queue in Phase 4.
SERP Verification
Tezerakt verifies intent classification by reviewing the current SERP for each target keyword. Keyword research tools assign intent based on query language patterns. Search engine results pages reveal what Google rewards for a given query, and these two signals frequently diverge.
A keyword classified as commercial investigation in a tool can produce a SERP dominated by informational content, which changes the required content format entirely. A transactional keyword can produce a SERP where the top positions belong to comparison pages rather than service landing pages. SERP verification corrects classification errors before content briefs are written.
Phase 3: Strategic Roadmap
Phase 3 converts audit findings and keyword architecture into a sequenced execution plan. The plan assigns specific work to specific timeframes based on dependency relationships and expected impact on ranking metrics.
OUTPUT
Sequenced execution roadmap with work organized by phase and timeframe, a content brief queue ordered by cluster priority, and a link acquisition target list organized by page priority.
Priority Sequencing
Tezerakt sequences work by dependency. Technical remediation precedes content work because uncrawlable or unindexed pages generate no ranking signal regardless of content quality. On-page optimization precedes link acquisition because links to a page misaligned with search intent transfer authority to the wrong target. Content clusters supporting high-value commercial pages are built before clusters supporting informational content.
The sequence follows the dependency logic that governs how each investment produces its full effect. Work done in the wrong order produces diminished returns and requires rework. Phase 3 maps the correct order before any execution begins.
Content Gap Mapping
Tezerakt maps the keyword architecture against the current page inventory to produce three outputs: a list of target keywords with no corresponding page, a list of existing pages targeting the wrong intent, and a list of pages requiring structural revisions rather than replacement.
The content brief queue is ordered by topical cluster priority. A cluster is considered production-ready when all prerequisite technical remediation for the pages in that cluster is complete. Briefs enter production in cluster batches, sequenced to build topical authority in the areas supporting the highest-value commercial pages first.
Link Authority Assessment
Tezerakt calculates the domain rating gap between the client domain and the top-ranking competitors for priority keywords. The assessment determines three categories of target keywords: those within current ranking reach at existing domain authority, those requiring authority growth before they become realistic, and long-term targets requiring sustained acquisition investment.
The link acquisition roadmap is scoped against this assessment. Acquisition effort is directed toward closing the authority gap on highest-priority commercial pages before broader domain-level authority development.
Phase 4: Execution
Phase 4 runs across three workstreams: technical, content, and authority. The technical remediation sprint runs first and independently. Content and link workstreams begin after the initial technical sprint is complete and run concurrently from that point forward.
OUTPUT
Live technical remediations with verification in Search Console, published content with internal link integrations, and new referring domains with placement reports.
Technical Remediation
Tezerakt delivers a prioritized remediation plan to the development team with specific implementation instructions for each issue. Issues are organized into three impact tiers.
Tier 1 issues block crawling or indexing. These are addressed in the first two weeks of execution. Tier 2 issues suppress ranking signals without blocking indexing, including canonical misconfigurations, redirect inefficiencies, and structured data errors. These are addressed in weeks three through six. Tier 3 issues affect Core Web Vitals scores or rich result eligibility. These are scheduled based on development team capacity and sequenced by ranking impact.
On-Page Optimization
Tezerakt audits and optimizes existing pages before new content enters production. Title tags, heading hierarchies, content depth, and internal link structures are aligned with the keyword architecture. On-page optimization produces ranking movement faster than new content production and establishes the internal link targets that new content will point to.
Every page receiving new internal links from the content production queue is optimized before those links go live. Authority transferred via internal links flows to pages already configured to receive and act on it.
Content Production
Tezerakt produces content against the brief queue from Phase 3. Each brief defines the target keyword, secondary keywords, intent classification, required content format, recommended heading structure, competitor gap analysis, and word count range. Briefs are delivered to writers before production begins. Content produced without a brief is not part of the execution workflow.
Production follows cluster sequencing. A cluster enters the queue when all supporting briefs are complete. A cluster is considered live when every keyword in the cluster maps to a published, optimized page with correct internal link relationships to the primary commercial page the cluster supports.
Link Acquisition
Tezerakt executes editorial link acquisition through three channels: content-led outreach to relevant publishers, digital PR to news and trade publications, and competitor backlink gap targeting. Prospect qualification filters on domain rating, topical relevance, organic traffic volume, and editorial standards. Sites using undisclosed paid placements, link farms, or manipulative link structures are excluded.
Anchor text distribution is managed across the full acquisition program. The distribution maintains a natural profile across branded, generic, and keyword-rich anchors. Over-indexing on exact-match anchor text is tracked and corrected as the acquisition program progresses.
Phase 5: Reporting & Iteration
Phase 5 connects execution activity to ranking and traffic outcomes on a monthly cadence. The report is a decision-making document built around the metrics that determine whether the strategy requires adjustment.
OUTPUT
Monthly performance report with metric trends, dependency analysis for underperforming targets, and an updated roadmap where strategic adjustments are required.
Monthly Performance Review
Tezerakt delivers a monthly report covering keyword ranking movement on target terms, organic session trends from Google Analytics, click-through rate changes from Google Search Console, referring domain additions with domain rating data, and Core Web Vitals field data from CrUX. Each metric is measured against the baseline established in Phase 1.
Movement is assessed against the timeline projections from the Phase 3 roadmap. Rankings that are ahead of projection indicate opportunities for acceleration in adjacent clusters. Rankings that are behind projection trigger a dependency review to identify whether a technical, content, or authority factor is limiting expected movement.
Strategic Iteration
Tezerakt reviews strategy assumptions at the 90-day mark and at each subsequent quarter. Keyword difficulty estimates shift as competitors publish and acquire links. Search intent patterns change as markets evolve. New competitor content requires acceleration of cluster development in specific areas.
The Phase 3 roadmap is a working document. It is updated when ranking data or competitive changes indicate that the current sequencing requires revision. The keyword architecture receives a full refresh every six months to capture shifts in search demand patterns and identify new targeting opportunities.
Escalation Protocol
Two performance signals trigger immediate escalation outside the monthly review cadence. First: unexplained ranking drops on previously stable terms. Second: crawl coverage declines visible in Google Search Console coverage reports. Both conditions indicate that a technical change has occurred, either on the client site or in Google's treatment of it.
Escalation triggers an immediate technical investigation before any other work continues. Diagnosing a technical change requires the same data sources used in Phase 1: crawl data, Search Console coverage and indexing reports, and server log files.
READY TO START?
Start With the Technical Baseline
Every Tezerakt engagement begins with Phase 1. The technical baseline audit determines the actual state of crawl coverage, indexing configuration, and rendering behavior before any strategy or content decisions are made. The audit output is the foundation for the Phase 3 roadmap.