Yes, some AI search advice is genuinely useful. A lot of it is not. This piece separates the tactics with a real basis from the ones that have been repeated so many times they started sounding true.
Google Confirms It Is Still Just Good Old SEO
The AEO and GEO hype has been loud. Google just turned the volume down. Here is what the search giant actually said, what it means for your content strategy, and why the fundamentals still win.