Bing Ads Management
Lower CPCs, higher B2B intent. We manage Microsoft Advertising campaigns to capture the untapped desktop market share your competitors ignore.
ConsultationThe B2B Search Advantage
The Microsoft Search Network is the default engine for millions of corporate devices. If you sell B2B services, SaaS, or high-ticket items, your target audience is searching on Bing from their office desks. This network converts exceptionally well for medical practices, law firms, and real estate brokers.
We engineer Bing campaigns to capitalize on this lower-competition environment, driving qualified leads at a fraction of the acquisition cost seen on Google.
Partner Network Control
Bing automatically syndicates ads to third-party partner sites, which often drives low-quality traffic. We implement strict exclusions to ensure your budget is spent exclusively on direct Microsoft Search Network properties.
LinkedIn Profile Targeting
Microsoft owns LinkedIn, allowing us to overlay professional targeting on top of search queries. We target users by company, industry, and job function directly within the search results, ensuring your ads only appear for qualified decision-makers.
Frequently Asked Questions
Yes, especially for B2B and older demographics. The Microsoft Search Network powers Bing, Yahoo, and DuckDuckGo, capturing roughly 25% of desktop searches in the US.
Due to lower competition, Cost Per Click (CPC) on Bing is often 30-50% lower than Google Ads for the exact same commercial queries.
While the platforms look similar, they behave differently. Bing defaults to broader match types and syndicates ads across partner networks aggressively.
We apply stricter match type rules, opt out of low-quality partner networks immediately, and adjust bidding strategies to account for Bing's distinct auction dynamics.